{"id":804,"date":"2024-03-03T13:04:42","date_gmt":"2024-03-03T12:04:42","guid":{"rendered":"http:\/\/rich-lux.com\/2024\/03\/03\/new-company-and-brand\/"},"modified":"2024-03-03T13:04:42","modified_gmt":"2024-03-03T12:04:42","slug":"new-company-and-brand","status":"publish","type":"post","link":"https:\/\/rich-lux.com\/en\/new-company-and-brand\/","title":{"rendered":"New company and brand"},"content":{"rendered":"<p>Dear customers:<\/p>\n<p>The former subsidiaries of Lux International AG in Poland, Austria, Hungary and Germany have been sold to a strategic investor by the end of 2023. These legal entities will now operate under the new name Pure Life. The operating business is not affected by the name change. Your contact persons in these companies remain the same.<\/p>\n<p>Pure Life Group will market and sell its products under the new Richter brand. We will also optimize our product portfolio under the new brand.<\/p>\n<p>We are pleased to announce that we will continue to offer accessories and parts for existing Lux products. With a modern and timeless brand identity, we are breaking new ground while maintaining our dedication and passion for our profession.<\/p>\n<p>It is important to note that, despite the name change, you can still reach us at the same phone numbers and locations as in the past.<\/p>\n<p>If you need more information or have any questions, please do not hesitate to contact us. We are at your disposal with pleasure.<\/p>\n<p>Thank you for your trust and cooperation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dear customers: The former subsidiaries of Lux International AG in  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":["post-804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"_links":{"self":[{"href":"https:\/\/rich-lux.com\/en\/wp-json\/wp\/v2\/posts\/804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rich-lux.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rich-lux.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rich-lux.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rich-lux.com\/en\/wp-json\/wp\/v2\/comments?post=804"}],"version-history":[{"count":0,"href":"https:\/\/rich-lux.com\/en\/wp-json\/wp\/v2\/posts\/804\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rich-lux.com\/en\/wp-json\/wp\/v2\/media\/725"}],"wp:attachment":[{"href":"https:\/\/rich-lux.com\/en\/wp-json\/wp\/v2\/media?parent=804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rich-lux.com\/en\/wp-json\/wp\/v2\/categories?post=804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rich-lux.com\/en\/wp-json\/wp\/v2\/tags?post=804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}